Advertising
SCOPE
Led the creative direction for Michigan Tech’s integrated advertising campaign across print, paid media, billboards, and digital signage. Partnered directly with the marketing team and VP of Marketing to align creative messaging and visual execution with broader campaign strategy. Provided hands-on creative support throughout production, ensuring consistency, quality, and strategic alignment across channels.
MICHIGAN TECH - INTEGRATED
MARKETING CAMPAIGN
BIG FUTURE - PAID MEDIA CAMPAIGNS
SCOPE
Designed and animated paid media creative promoting BigFuture, the BigFuture School app, and Student Search Service across Meta, YouTube, and Snapchat. Collaborated with marketing account managers and art directors to translate campaign messaging into engaging, platform-specific creative while maintaining brand consistency and optimizing assets for multiple formats and placements.
COLLEGE BOARD - SAT INTEGRATED
CAMPAIGN
SCOPE
Designed and animated paid social, display advertising, and email marketing assets to increase awareness and engagement with the SAT. Collaborated with subject matter experts and marketing managers to translate product messaging into compelling, audience-focused creative and strengthen the SAT’s positioning within a competitive landscape.
Designed and animated marketing assets promoting Student Search & Connections, a higher education service that helps colleges and universities connect with prospective students. Collaborated with marketing stakeholders to translate complex service offerings into clear, engaging creative across digital and paid media channels, maintaining brand consistency while supporting awareness and engagement goals.
SEARCH AND CONNECTIONS
SCOPE
